Free helicopter transfer service from Continental
You may recall me mentioning a free helicopter transfer service last month, for passengers flying to  JFK with  Delta. Now business class  travellers flying transatlantic to Newark with Continental Airlines are being offered free helicopter transfers into New York City. The shuttle service runs on weekdays and  connects passengers to heliports in Downtown and Midtown Manhattan, once more courtesy of US Helicopter Corporation. I anticipate that this will become a growing trend in other cities before too long.
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