When blogging yesterday, I nearly fell into the trap of linking to http://www.orientexpress.com rather than http://www.orient-express.com – the former goes to a company with a similar name (Orient Express Racing) selling high performance motor components rather than to the world-renowned operator of luxury hotels, trains and cruises. It surprises me that a business of the size and weight of Orient-Express hasn’t taken whatever measures were necessary to buy the domain back. Another example that springs to mind is http://www.silverjet.com (a holding page with very little substance) whilst the airline opts to have their site at http://www.flysilverjet.com – does it surpise you that these domains haven’t been bought, or do you suspect that the greed got the better of the current owners?
November 9, 2007
Luxury operators without “their” own domains
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