Top rated hotels looking to be downgraded?


Earlier this year I met an accommodation provider whose property had a four-star grading, and probably a good four star at that. When I quizzed him as to whether he would be pursuing a fifth star, he was a little hesitant. He said that he probably wouldn’t, arguing that it would make his business less profitable.   His argument was that guests staying in 5-star accommodation understandably expected the very best.   Modest wear and tear on furnishings wouldn’t be acceptable and so he would have to continually invest and replace and improve anything that wasn’t completely up to scratch.

More recently I read about how some top-rated hotels in France and Germany were looking to shed a star from their ratings in order to improve business.   Hotels in Berlin belive they are losing business from the pharmaceutical industry if they carry the top ratings, whilst 3-star  hotels in France have been known to decline an additional star because it takes them into a new tax bracket.   Interesting stuff.

Are you aware of other instances where hotels don’t strive for the highest grading possible?

Comments (2)

Trackback URL | Comments RSS Feed

  1. As a banquet manager, every property must deal with general wear and tear so much that it is hard to just keep up let alone improve enough to attain a 5 star rating. Plus, the service skill training must be ongoing to reach clients’ expectations. Very hard to do.

  2. S Lloyd says:

    5 star luxury is indeed lots of pressure, expectation. Sometimes, better be an excellent 3 or 4 star rather than a 5 star that tries hard to keep up with imaginary high expectations

Leave a Reply

Comment guidelines - please read:

1) Use your own name, not a site name or keywords.
2) Links are allowed in the 'Website' field only.
3) Please do not advertise and make sure your comment is relevant and adds value. (If you would like to advertise, there are a number of free and paid ways to do this - please contact us for details.) .

If you want a picture to show with your comment, go get a Gravatar.

Italy’s top 5 places to disconnect and disappearItaly’s top 5 places to disconnect and disappear : Sometimes the best way a luxury travel advisor can help you is to make...
Top 10 wheeled luxury luggage options for the main holdTop 10 wheeled luxury luggage options for the main hold : Travelling with luggage can be cumbersome sometimes so choosing good q...
Top 5 breakfast spots in EdinburghTop 5 breakfast spots in Edinburgh : Classed as the most important meal of the day, you can’t beat a delici...