Top rated hotels looking to be downgraded?


Earlier this year I met an accommodation provider whose property had a four-star grading, and probably a good four star at that. When I quizzed him as to whether he would be pursuing a fifth star, he was a little hesitant. He said that he probably wouldn’t, arguing that it would make his business less profitable. á His argument was that guests staying in 5-star accommodation understandably expected the very best. á Modest wear and tear on furnishings wouldn’t be acceptable and so he would have to continually invest and replace and improve anything that wasn’t completely up to scratch.

More recently I read about how some top-rated hotels in France and Germany were looking to shed a star from their ratings in order to improve business. á Hotels in Berlin belive they are losing business from the pharmaceutical industry if they carry the top ratings, whilst 3-star áhotels in France have been known to decline an additional star because it takes them into a new tax bracket. á Interesting stuff.

Are you aware of other instances where hotels don’t strive for the highest grading possible?

Comments (2)

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  1. As a banquet manager, every property must deal with general wear and tear so much that it is hard to just keep up let alone improve enough to attain a 5 star rating. Plus, the service skill training must be ongoing to reach clients’ expectations. Very hard to do.

  2. S Lloyd says:

    5 star luxury is indeed lots of pressure, expectation. Sometimes, better be an excellent 3 or 4 star rather than a 5 star that tries hard to keep up with imaginary high expectations

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