Earlier this year I met an accommodation provider whose property had a four-star grading, and probably a good four star at that. When I quizzed him as to whether he would be pursuing a fifth star, he was a little hesitant. He said that he probably wouldn’t, arguing that it would make his business less profitable. † His argument was that guests staying in 5-star accommodation understandably expected the very best. † Modest wear and tear on furnishings wouldn’t be acceptable and so he would have to continually invest and replace and improve anything that wasn’t completely up to scratch.
More recently I read about how some top-rated hotels in France and Germany were looking to shed a star from their ratings in order to improve business. † Hotels in Berlin belive they are losing business from the pharmaceutical industry if they carry the top ratings, whilst 3-star †hotels in France have been known to decline an additional star because it takes them into a new tax bracket. † Interesting stuff.
Are you aware of other instances where hotels don’t strive for the highest grading possible?