Top rated hotels looking to be downgraded?

 

Earlier this year I met an accommodation provider whose property had a four-star grading, and probably a good four star at that. When I quizzed him as to whether he would be pursuing a fifth star, he was a little hesitant. He said that he probably wouldn’t, arguing that it would make his business less profitable. á His argument was that guests staying in 5-star accommodation understandably expected the very best. á Modest wear and tear on furnishings wouldn’t be acceptable and so he would have to continually invest and replace and improve anything that wasn’t completely up to scratch.

More recently I read about how some top-rated hotels in France and Germany were looking to shed a star from their ratings in order to improve business. á Hotels in Berlin belive they are losing business from the pharmaceutical industry if they carry the top ratings, whilst 3-star áhotels in France have been known to decline an additional star because it takes them into a new tax bracket. á Interesting stuff.

Are you aware of other instances where hotels don’t strive for the highest grading possible?

Comments (2)

Trackback URL | Comments RSS Feed

  1. As a banquet manager, every property must deal with general wear and tear so much that it is hard to just keep up let alone improve enough to attain a 5 star rating. Plus, the service skill training must be ongoing to reach clients’ expectations. Very hard to do.

  2. S Lloyd says:

    5 star luxury is indeed lots of pressure, expectation. Sometimes, better be an excellent 3 or 4 star rather than a 5 star that tries hard to keep up with imaginary high expectations

Leave a Reply


Comment guidelines - please read:

1) Use your own name, not a site name or keywords.
2) Links are allowed in the 'Website' field only.
3) Please do not advertise and make sure your comment is relevant and adds value. (If you would like to advertise, there are a number of free and paid ways to do this - please contact us for details.) .





If you want a picture to show with your comment, go get a Gravatar.

 
 
Living like a local in Barcelona – a perfect dayLiving like a local in Barcelona – a perfect day : There are a lot of things to see and do in the Catalan Capital. Whethe...
5 reasons to use your miles and points for first class and business class flights5 reasons to use your miles and points for first class and business class flights : If you're sitting on hundreds of thousands of frequent flyer miles and...
8 Greek villas with stunning sea views8 Greek villas with stunning sea views : There is something special about waking up to a stunning sea view, and...