The Belfast Telegraph has today run with a headline “From derelict Belfast ruin to luxury hotel“. Naturally, this caught my eye; however, on reading the article, it becomes evident that this so-called ‘luxury hotel‘ in the Cathedral Quarter of the city, is a Premier Inn. For those that don’t know, Premier Inn is a budget chain owned by Whitbread, with rooms typically costing around £50 a night. Perfectly adequate for the price, but not really what I would call ‘luxury’!
Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.
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