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A new brand is born: Franklyn Hotels and Resorts
A new hotel brand – Franklyn Hotels and Resorts – has been launched. Formerly Stein Hotels and Resorts, Franklyn will build upon Stein’s fundamental strengths, but will seek a wider geographic platform with a portfolio that focuses on iconic, emblematic properties situated in areas of great natural or urban interest. So far they have city properties in Amsterdam, London and Monaco, and resort properties in Malaga, Mallorca and the French Riviera.
To celebrate the new launch they are offering some extra warmth this winter: enjoy complimentary breakfast and a special winter treat for all guests staying at a Franklyn hotel with a free room upgrade.
Paul Johnson
Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.
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Another brand…. but what is the concept? Where is the essence…? A brand without a soul
I agree. I havent heard anything regarding marketing or branding.
I have to agree I haven’t heard anything about this brand and can’t even name any of their hotels or locations off the top of my head, until i read the blog – will need to to a bit more research. Does anyone else know anything about them?