1. Get organised, the earlier the better
It’s never too early to book your flights and your accommodation and most of the smart money book private apartments and villas within walking distance of the action. Luxury villa rentals also mean that you have a private screening room on hand and can escape the madness of La Croisette when you need to.
2. Getting around
It has to be on foot and if you’re not within walking distance of the Palais des Festivals and the key hotels such as the Carlton Intercontinental then don’t bother. Taxis and limos are expensive and that’s if you can find one. The only way to get to where you need to be on time is by walking and as someone who lives in serious heels then my advice is to pack a pair of ballet flats into your handbag, otherwise you’ll be late and in agony most of the time.
3. Dress for every occasion
The Cannes Film Festival has a speed all of its own and you need to be ready for anything. Make sure that you are prepared with bag of hidden goodies to be carried around with you; an evening shirt for the guys, some sparkly jewellery for the girls and you’re prepared to move from daytime distribution meetings to the evening premier all without having to touch base – even if you had the time!
4. Your pass is everything
If you’re at the festival to promote a movie or need to be at the heart of the press and celebrity action then the only way to be completely involved is to register through the official channels and to have your pass with you and on display at all times. If you think you can just come and crash all the important events and screenings then think again. Security is tight and you won’t get close without your all important pass.
5. Celebrity spotting
The Cannes Film Festival is the ideal chance for some serious celebrity spotting and never more so than in and around La Croisette. Grab a table at one of the cafes just across from the Palais des Festivals and wait. Most celebrities will also be spotted arriving and leaving from the key Cannes hotels, but without that all important pass then you’re not going to be rubbing shoulders with then in the hotel bar, the strict security will see to that.
The Cannes Film Festival is one of the most glamorous events of the season but be warned, it’s a 24hr event and going back to your hotel or villa for long periods of sleep is only for the faint hearted. Network, party and network some more, after all, there will be time for sleeping after the Hollywood premier.
Maria McLean is Director of Communications at Burger Sotheby’s International Realty.