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$16 for a muffin?! That’s a bargain… welcome to the $107,000 cupcake!

There’s been a lot of media uproar recently surrounding the $16 cupcakes ordered by the US Justice Department. We’d like to take a moment therefore to put this in perspective and introduce you to the $107,000 cupcake.  And yep… you did just read that right. Back in January of last year, Since1910 – in honour of their 100 year anniversary – came up with this publicity stunt.  The New York based jewellery store commissioned the creation of a $106,794 cupcake (OK, so I exaggerated just a little bit with $107,000 but what’s $206 between friends?!). The cupcake came in chocolate or vanilla and was topped with a 5.48 ct round-cut, F color, Si2 clarity diamond, in order to justify its rather hefty price tag.  So there you have it… maybe the US Justice Department’s spend could have been a whole lot worse than it actually was.

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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