$16 for a muffin?! That’s a bargain… welcome to the $107,000 cupcake!


There’s been a lot of media uproar recently surrounding the $16 cupcakes ordered by the US Justice Department. We’d like to take a moment therefore to put this in perspective and introduce you to the $107,000 cupcake.  And yep… you did just read that right. Back in January of last year, Since1910 – in honour of their 100 year anniversary – came up with this publicity stunt.  The New York based jewellery store commissioned the creation of a $106,794 cupcake (OK, so I exaggerated just a little bit with $107,000 but what’s $206 between friends?!). The cupcake came in chocolate or vanilla and was topped with a 5.48 ct round-cut, F color, Si2 clarity diamond, in order to justify its rather hefty price tag.  So there you have it… maybe the US Justice Department’s spend could have been a whole lot worse than it actually was.

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