Transferring vehicles in the air by helicopter for promotional purposes is nothing new in the world of exotic luxury and sports car brands. When I was in St. Moritz last year, I recall looking down on a vehicle in a glass case half way up the mountains of Corviglia. Aston Martin, however, can lay claim to being the first to place a car onto the helipad of the world famous Burj Al Arab hotel in Dubai, as part of its ongoing celebrations for its 100th birthday.
The car Aston Martin landed on the helipad is the brand’s current flagship coupe, the new 2013 Vanquish. Read more at Aston Martin’s centenary at www.astonmartin.com/100 or watch the video below to see the footage of the car being placed on top of the Burj.