On travel review sites, anyone can write a review of a hotel, regardless of whether or not they’ve stayed there. According to a study by Market Metrix, as many as 40% of user reviews are fake. There are other problems with user reviews of hotels. Certain types of travellers are much more likely than others to write reviews: business travellers, for example, are under-represented on sites like TripAdvisor. Many luxury properties are also unfairly penalised by a large number of 1-star reviews about their ancillary facilities — like bars, restaurants, nightclubs, and golf courses — and not about the actual experience of being an overnight guest. Sifting through these reviews can be time-consuming and it is often hard to determine which are accurate representations of the property.
A new travel startup called TripExpert is tackling this problem head-on. TripExpert creates a single score for a hotel based on combined “expert” reviews from over 20 top travel publications like Conde Nast Traveler, Frommer’s, Travel + Leisure and others. TripExpert scores range from 60 to 100. A score of 80-90 is “Excellent” and a score of 90-100 is “Outstanding/Best in Class.” A hotel with a score of 92 is an outstanding property no matter where it’s located. TripExpert doesn’t have the same breadth as TripAdvisor — it currently rates only around 40,000 hotels — but there is coverage of most major travel destinations.
Now, it’s easier to find a luxury hotel in your destination according to what the experts have to say. The site has curated its selection to include only the properties that professional reviewers would recommend. You can search by destination or hotel name. For savvy travellers seeking top-quality hotels, TripExpert provides trusted reviews and an alternative to sites like TripAdvisor.
What do you think? Is this a more reliable way forward for travel review sites?