Morzine has been named this year’s most popular ski resort destination by the hotel search website Trivago, which has also found France to be the most popular destination for a ski holiday overall. Austria is also popular, boasting six of the top 25 resorts, including St Anton.
From a luxury perspective Morzine is on the rise – money being spent on infrastructure is tidying up and slowly transforming the resort, with more luxury chalets being built and coming on to the market. Luxury property prices here rose by 6.7% in the year to June. Morzine is fortunate in that it is quite close to Geneva, so it’s an appealing resort for long haul travelers and those eager to get to the slopes as soon as possible. Morzine is also increasingly being recognised as a year round destination.
In second place is Chamonix, also a French resort. Chamonix is also close to Geneva airport, and has the benefit of being in the shadow of Mont Blanc, an alluring peak that draws visitors from around the world. Chamonix can also claim to be a year round destination, with hikers, climbers and cyclists visiting the resort in impressive numbers during the summer months.
In total France has nine resorts in the Top 25, with an honorable mention for Courchevel, arguably the most exclusive and luxurious resort in the world. Other French resorts making the list are Tignes, Val d’Isere and Meribel. Five of the French resorts are in the Top 10, so it’s no surprise that France tops the charts as the most popular destination. Verbier and Zermatt, two Swiss resorts, show up in the list, which is no surprise, both resorts have a lot going for them, especially Zermatt and it’s iconic calling card, the Matterhorn. Trivago also reports that most resorts are popular for five or six night stays.
Denise Bartlett, UK Public Relations for Trivago said: “It is great to see such a range of destinations on our most-popular list, from more traditional resorts in France and Austria to new entries in Andorra and Poland, plus one further-afield entry from Canada.”
It’s interesting to note that the average price of a night’s stay doesn’t seem to affect the popularity of the most expensive resorts, perhaps confirming the fact that skiing is a richman’s pastime, by and large. As mentioned earlier, Courchevel tops the chart for the most exclusive and thereby most expensive resort, with an average spend of £289 per night for accommodation. The Swiss resort of Verbier claims second spot at £279 per night, with St Anton in fifth spot at £232 per night.
Rebecca Taylor is Director at SkiBoutique.