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Social media gone crazy? See your profile pic on a real 777-200…

Think of the Netherlands, and you’ll most likely think of clogs or windmills. Some may even think of Delftware, a blue and white tin-glazed pottery that dates back to the 16th Century, a heritage that the Dutch airline KLM has recognised for some time as for many years it has been giving out little blue Delft houses to passengers on business class flights (I know, I’ve had a few over the years!). Now, in a rather curious campaign, KLM is embracing the 21st Century and has turned to its social media fans and followers and invited them to create a Delft blue tile showing their profile picture, along with a personal message, for use on a real Boeing 777-200. The campaign was launched yesterday and you can learn more or get involved at www.tileyourself.com

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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