About us

Established in 2005, and the first travel blog to focus exclusively on luxury travel, A Luxury Travel Blog has grown to be one the most popular travel blogs in the world – serving more than 120,000 unique visitors per month, and with a combined social media following in excess of 1.2 million.

The blog is brought to you by Paul Johnson (pictured here, travelling from Nepal to India on an assignment with Land Rover) and a team of more than 800 professional travel writers and guest bloggers. Paul has worked in the travel industry for more than 30 years and has travelled extensively, from his home in Kendal, Cumbria (UK) to places all over the world. He is also a Director of The Dedicated Partnership Ltd., an online tourism marketing company with a client base that includes some of the finest hotels in the world.

If you would like to contact Paul, please use this contact page.


Our work

We work with a range of clients in the luxury travel industry, as well as SMEs and larger corporations outside of travel. Below is a small project we did for American Express to promote the premium travel and lifestyle benefits available to holders of the American Express Platinum Card®, including airport lounge access, room upgrades and more. There are many different ways to work with us – please contact us for details.

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We are proud to have worked with a wide variety of clients from luxury hotels and accommodation providers, to airlines, DMOs and tour operators, as well as non-travel clients from sectors such as the automotive and financial industries that have been keen to have representation in lifestyle media. Here is just some of the wonderful feedback we’ve received:

Unrivalled in social media shares and traffic referrals

“Working with A Luxury Travel Blog and Paul is an absolute dream – he is always very professional and prompt in the way he deals with his clients. The exposure we have gained from working with A Luxury Travel Blog has been unrivalled in terms of social media shares and traffic referrals. We wouldn’t hesitate to recommend working with Paul to anyone.”
Jill Landeryou
Owner of Latitude50

Consummate professional

“We have worked with Paul and A Luxury Travel Blog on a number of occasions; Paul is the consummate professional and we wouldn’t hesitate to recommend him to the travel community. The website has long been essential reading for us when it comes to the finer side of travel – we have written guest posts for A Luxury Travel Blog and it’s a great site with excellent levels of engagement and social mentions. We definitely look forward to continuing to work with Paul.”
Tristan Rothwell
Social Media Manager, World First Travel Insurance

Hugely respected

“We were delighted to hear Paul was coming to road test our newly refurbished hotel, as his blogs are hugely respected in the travel industry. He wrote an incredibly accurate account of his stay and managed to capture the essence of what Congham is all about in his words and pictures. We have already had some guests stay through his blog!”
Ruth Gallup
Director at Congham Hall

One of the first places we go

“A Luxury Travel Blog is one of the first places we go to when starting to publicise a new destination or tour. It’s great to see referrals from our guest posts on the site, and we will continue to work with Paul to reach our audience, many of which read ALTB. Highly recommended.”
Justin Wateridge
Managing Director of Steppes Travel

Large, well-heeled readership base

“When it comes to the luxury lifestyle niche, we have found that A Luxury Travel Blog provides one of the finest promotion opportunities available. The blog’s owner, Paul Johnson, always makes time to dialogue with you one-on-one to ensure that yourpublic outreach campaign goes off without a hitch, whether that be a sponsored guest post or a contest giveaway. If you’re looking to reach out to a large, well-heeled readership base, A Luxury Travel Blog is the perfect medium to do so.”
Roman Sharf
CEO of Luxury Bazaar

A much wider audience

“Paul is a great person to collaborate with. I found him to be very, very professional and personal at the same time. I enjoy reading the latest updates that he posts on A Luxury Travel Blog and I feel that my luxury travel company will gain a much wider audience through being featured on his blog and other online platforms.”
Cristy Elmendorp
Managing Director of Soma Journeys

A beacon, built with trust, respect and honesty, and most importantly, results

“In a cyber world filled with ‘travel bloggers’, Paul is the definition of the kind and A LuxuryTravel Blog has become a destination itself for discerned travelers. I worked with Paul already from my previous engagement with elounda s.a. Hotels & Resorts and I had no hesitation to ask him to be literally the first one to cross the doorstep of Elounda Solfez Villas, my current project, and review it. It was not just the fact that he would bring followers and potential guests to us, but mostly because his experience would be an evaluation of the work we have done so far and his honesty would guide us to further improve the villas if needed. A small sample of the dynamics of ALTB is that when Paul posted a contest we were running with Solfez, we had over 600 participants within the first two days. In times that e-marketing dollars are under the microscope and words are becoming a ‘content marketing automation’, Paul and ALTB are a beacon, built with trust, respect and honesty, and most importantly results.”
Nikolas Lygeros
E-Marketing & Sales Manager for Elounda Solfez Villas

Just a few of our happy clients…

If you would like to contact Paul, please use this contact page.

Created a buzz!

“A Luxury Travel Blog has such interesting content that I approached Paul to work with him. He is super professional and friendly! Promoting our business via this blogwas great because he has such a good following and is so influential on social media too. Our article was shared numerous times and created a buzz! Thanks and I look forward to working with you in the future!”
Catherine McCurdy
Marketing Manager at London at Serviced Apartments Ltd.

A fantastic brand fit

“Paul has provided us with many excellent opportunities to promote our brand and we have collaborated with ALTB on a number of successful promotional and branding projects… ALTB is a fantastic brand fit for us as a high end luxury travel product, promoting and selling to a British and international audience. People do business with people in my experience and I have found Paul relaxed, friendly and a pleasure to work with, inputting great ideas and working to the highest level of detail and always conscious of timelines. Thank you Paul – I look forward to many more collaborative working projects.”
Niamh Barker
The Travelwrap Company

ALTB still sets itself apart

“Paul is an absolute joy to deal with professional in conduct and prompt in reply, and his site reflects these same exacting standards. As a marketer in the cruise industry, we have dealt with all the major travel websites, and ALTB still sets itself apart. The content is engaging and beautifully laid out, and has a loyal and passionate community… thank you for all your help, and we look forward to working with you in years to come!”
Kirsty McIntosh
Marketing Manager at Cruise 1st

The traffic generated is amazing

“As CEO of Family Twist, a French company specialized in family luxury travel, I have become a rather compulsive visitor of A Luxury Travel Blog. The quality of the editorial content, the excellent pictures as well as the number and frequency of new releases are just fascinating. I have the privilege to be a guest blogger of ALTB and the traffic generated is amazing, resulting in many business relationships and commercial leads. My latest article about Christmas in Paris was read by 3,700 visitors and re-tweeted 180 times! Paul is highly professional, very helpful and efficient. In his excellent post “7 top tips to running a successful travel blog”, Paul writes about blogging as a labour of love and it is so true, you can feel his blog is all about passion, engagement and mastery. I would highly recommend A Luxury Travel Blog to anyone working in the luxury travel industry to enhance its traffic and coverage.”
Magali Déchelette
CEO of Family Twist

We wouldn’t hesitate to work with Paul again

“Paul was one of the first bloggers we approached when looking for high profile bloggers to come over to Jura and experience both the island and Jura Lodge. ALTB’s reach and audience are amongst the best within the travel blogging sector, and from the quality of Paul’s review, its easy to see why. Paul thoroughly immersed himself in the island and everything it had to offer, resulting in a comprehensive travel review which we continue to share with other potential visitors to the island. We wouldnt hesitate to work with Paul again.”
Harry Hussain
Director, Weber Shandwick

Level of quality second to none

“I have been a long time reader of A Luxury Travel Blog. The level of quality when it comes to content is second to none. I regularly visit for some interesting reading on luxury travel. The site has pretty much replaced the travel magazines I used to subscribe to. I recently had my first guest post featured on the site and we have already seen a rise in rankings and traffic. Paul is excellent to communicate with. I look forward to reading and contributing to the site in future.”
Anna Fern

Significant amount of traffic to our website

“Paul has a loyal and relevant following.. Within a couple of minutes of writing my guest blog article, it was being retweeted around the world. Collaborating with ALTB has not only re-enforced the brand of my company but also driven a significant amount of traffic to our website.”
Charlotte Nicol
Co-Founder of Most Curious Tours

Number one referral source

“A Luxury Travel Blog is actually one of the best travel blogs available; neat, informative, to the point, interesting and inspirational. Paul, the owner of the blog is a true marketer who knows how to transform basic information into fascinating articles and always in a reliable way. Once Paul’s article of Larnaka was featured, it immediately received a good amount of tweets and, most importantly, aluxurytravelblog.com is currently the number one referral source in our website.”
Nana Asmeni
Officer at Larnaka Tourism Board

I would highly recommend working with Paul

“Working with ALTB is a very fast and simple process. Paul was incredibly prompt at getting back to me, and made extra effort to ensure that my article was perfect for the site and would generate the maximum interest from readers. We have now had an increase in traffic to our site, and a boost in our brand awareness. I would highly recommend working with Paul.”
Nina Sanderson
Marketing Executive at Last Night of Freedom

A great branding exercise

“Having our articles hosted on A Luxury Travel Blog has proved a great branding exercise for our business and given us access to a wide audience of readers, many of whom have shared our articles across the various social media platforms. We will continue to work with Paul and look forward to future projects between our two businesses.”
Chris Jones
SEO Manager at Destinology

Invaluable content

“I have visited thousands of travel blogs and travel sites since I started my own travel site in 1996. Many of the blogs are focused on budget to mid range travel experiences. A Luxury Travel Blog stands outbecause it is so much rarer to find a travel blog dedicated to the “finer” things in life. The site is an invaluable resource for researching luxury hotels, restaurants and experiences. Paul has built up invaluable content and is a prolific user of social media; this is a site that gets some serious traffic!”
Dave Thompson
Founder of Dave’s Travel Corner

News and features

A Luxury Travel Blog has been featured in numerous media, including mainstream national press (such as BBC, CNN Travel, Huffington Post, MailOnline, New York Times, The Sun and The Telegraph) and magazines (Carrier’s ‘Luxury Travel – The Editor’s Edit’, City AM’s Luxury Travel supplement, CondéNast Traveller, Iberia Magazine, La Di Da, Luxury Hoteliers Magazine and WIRED) as well as local press such as the Ottawa Citizen, Plymouth Herald, Sydney Morning Herald and Westmorland Gazette. We’ve also appeared in books such as The Travel Writer’s Way, The Good Web Guide and The Million Door Blog, and Paul has made guest appearances on various podcasts (Gobal Channel’s ‘The Podcast Show‘, the Oceanscape Yachts’ podcast and the Over-Bored podcast).

A Luxury Travel Blog has also appeared in various online publications including The Hotel Edit from Expedia, and on the websites of Aardvark Safaris, Candian Affair, Columbus Direct, Emerald Waterways, Flipkey, Forbes, Hotels Combined, Insight Guides, Intrepid, lastminute.com, Kenwood Travel, Lonely Planet, ROL Cruise, Safari.com Salamander Voyages, Travel.luxury, Tropical Sky, Virgin Holidays and Wendy Wu Tours.

Events and speaking engagements

Paul regularly attends conferences and industry events and, on occasion, participates in speaking engagements. He has been a panellist or speaker discussing the following topics:

‘Luxury Horizons: 2024’s Top 5 Trends in Travel Elegance’ at MALT Congress in Abu Dhabi

‘Attracting the luxury traveller’ at TBEX, Kalamata
‘How to work with influencers post-COVID’ at Arabian Travel Market, Dubai
‘The hidden Tokyo‘ for Tokyo Convention & Visitors Bureau at World Travel Market, London
‘How to positively change the perception of destinations using the power of social media’ at Arabian Travel Market, Dubai
‘Recovering, growing and sustaining a luxury snowsports brand’ at the virtual LISTEX Luxury event
‘Is the future bright for the luxury snowsports market?’ at the virtual MOTEX event
‘Content Marketing Forum: Success stories and the evolution of content creation’ at PATA Travel Mart in Nursultan, Kazakhstan
‘How to gain a career in digital marketing: tips & recommendations from the pros’ at Arabian Travel Market, Dubai
‘Making the case for Twitter’ at sit-UP – The Social / Influencer Travel Event From TravMedia, London
Member of Press Round Table at Pure Experiences, Marrakech

On the odd occasion, we have also been asked to act as judges, and have been on the judging teams for the best stands at the Arabian Travel Market in Dubai, for EarthCam‘s most interesting webcams and for ITFFA (the International Tourism Film Festival Africa). A Luxury Travel Blog is also proud to have been an official sponsor forthe inaugural Seven Star Global Luxury Awards, the Boutique Hotel Summit and LISTEX.

Awards and recognition

A Luxury Travel Blog is honoured to have won a variety of awards and been shortlisted for many more.

We are proud to have won

‘Best Travel Blog’ in the Travelmole Web Awards,
‘Best Travel Influencer’ Award from WIRED magazine
‘Best Luxury Travel Blog’ in the Paltino Luxury Travel Awards.
‘Best Upscale Tourism Blog’ in the UK Enterprise Awards

We are also delighted to have been shortlisted for…

‘Influencer of the Year’ in the Travmedia Awards
‘Blogger of the Year’ in the Travmedia Awards
‘Best Blogging Veteran‘ in the Teletext Holidays Awards
‘Best Travel Blog’ at Travmedia’s sit-UP Awards
The Vuelio Blog Awards (several times!)
‘Best Company Travel Blog’ in the UK Blog Awards
‘Best Company Lifestyle Blog’ in the UK Blog Awards
Cinnamon Travel Blogger Awards
Viator Travel Awards

And we are humbled by the following recognition…

“One of the world’s best travel blogs” and “best for luxury” in The Telegraph
#1 in ‘Top 100 travel blogs to check out’ on Feedspot
#1 in ‘Luxury travel blogs UK top 10’ by Cision
#1 in ‘Top 10 UK travel blogs’ on Vuelio
#1 in ‘Top 100 luxury travel blog list’ on Feedspot
#1 in ‘Top 10 UK luxury travel blogs’ on Vuelio
#1 in ‘Top 50 travel blogs’ on Travelocaf
#1 in ‘5 of the best luxury and lifestyle bloggers’ in The City Apartment Book
#1 in list of top travel blogs featured in Airline Miles Experts
#2 in ‘Top 100 travel blogs to follow’ on Nitestay
#3 in top 100 blogs for business travelers on TravelHacker
‘Top 5 luxury travel blogs to follow’ on The Luxe Travel
#5 (#1 for UK and #1 for luxury) in ‘Top 100 travel blogs for serious wanderlust’ on Asher Fergusson
‘8 people with more social influence than large travel brands’ on Social Media Week
‘Top 10 Luxury Lifestyle And Travel Blogs’ on Paramount Business Jets 
’10 travel Twitter accounts worth following’ in Paste Magazine
‘Top 10 Travel Blogs – Our Pick of the Best’ on lastminute.com
‘Top 10 luxury travel blogs and online magazines’ on Paradizo
‘Top 10 travel blogs for hedonists’ from blogs.com
‘Top 10 travel advice blog’ on The Book People
‘Ultimate list of travel blogs’ on Top 10 Travel
‘Top luxury travel bloggers to follow’ on Flipkey
‘Twitter’s top luxury travel writers to follow’ in examiner.com

…and many, many more!

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