Luxury operators without “their” own domains

DomainsWhen blogging yesterday, I nearly fell into the trap of linking to https://www.orientexpress.com rather than https://www.orient-express.com – the former goes to a  company  with a similar name (Orient Express Racing)  selling high performance motor components rather than to the  world-renowned operator  of luxury hotels, trains and cruises.   It surprises me that  a business  of the size and weight of Orient-Express hasn’t taken whatever measures were necessary to buy the domain back.   Another example that springs to mind is https://www.silverjet.com (a holding page with very little substance) whilst the airline opts to have their site at https://www.flysilverjet.com – does it surpise you that these domains haven’t been bought, or do you suspect that the greed got the better of the current owners?

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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