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Sofitel Legend and So by Sofitel

By Paul Johnson on Nov 20, 2007 in Accommodation, Hotels, Regions, Resorts, Worldwide

Sofitel Luxury Hotels is to broaden its luxury offering with the creation of two sister brands to address niche segments in the luxury market. Sofitel Legend will be a collection of unique legendary properties with exclusive services, destined for travellers seeking the ultimate luxury experience; and So by Sofitel is billed “a creative, edgy and stylish offer dedicated to a new generation of guests”. The move is part of an ambitious strategic plan to elevate the brand into the premium-end of the international luxury hotel market.

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