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Sofitel Legend and So by Sofitel

Sofitel Luxury Hotels  is to  broaden its luxury offering with the creation of two sister brands to address niche segments in the luxury market. Sofitel Legend will be  a collection of unique legendary properties with exclusive services, destined for travellers seeking the ultimate luxury experience; and So by Sofitel is billed  “a creative, edgy and stylish offer dedicated to a new generation of guests”. The move is part of an ambitious strategic plan to elevate the brand into the premium-end of the international luxury hotel market.

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Telegraph.

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