Sofitel Luxury Hotels is to broaden its luxury offering with the creation of two sister brands to address niche segments in the luxury market. Sofitel Legend will be a collection of unique legendary properties with exclusive services, destined for travellers seeking the ultimate luxury experience; and So by Sofitel is billed “a creative, edgy and stylish offer dedicated to a new generation of guests”. The move is part of an ambitious strategic plan to elevate the brand into the premium-end of the international luxury hotel market.
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