Specialist travel communities on the rise?

Hyatt have launched their own travel community – called yatt’it. It’s still in beta but is described as a place “where Hyatt Gold Passport ® members share their insider tips on worldwide travel”. The site has a growing collection of insider tips on worldwide travel.   Could this kind of site be a growing trend?   American Airlines has since launched a similar concept called Milestones.

Comments (3)

  1. Adi says:

    Not surprising really, lots of businesses are trying to develop communities amongst their customers. Create fans of the brand rather than customers of it. Makes a lot of sense.

  2. Kay says:

    I agree it’s not surprising that companies want to jump on this bandwagon. But just how useful will it be to the consumer? If I wanted know-before-you-go information, I’d go to where I would get a larger number of reviews from the general public. Trip Advisor perhaps.

  3. irene says:

    think it may be more to do with establishing their brand and keep people coming back to them. interesting marketing in the age of social networking!

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