When a luxury hotel is not a luxury hotel…

The Belfast Telegraph has today run with a headline “From derelict Belfast ruin to luxury hotel“.   Naturally, this caught my eye; however, on reading the article, it becomes evident that this so-called ‘luxury hotel’ in the Cathedral Quarter of the city, is a Premier Inn.   For those that don’t know, Premier Inn is a budget chain owned by Whitbread, with rooms typically costing around £50 a night.   Perfectly adequate for the price, but not really what I would call ‘luxury’!

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