Down by the riverside in the UK

As many readers will already be aware, I run two travel businesses – one is involved with online marketing for the travel industry and the other is  a luxury self-catering / vacation rental business with accommodation between two of England’s most beautiful National Parks – the Lake District and the Yorkshire Dales.  This month, the latter has had a full page feature in a local magazine.  If you would like to read more, you will find the article here.

Comments (6)

  1. Kay says:

    Great! That’s a very good write up.

  2. Paul Johnson says:

    Thank you, Kay. I can’t say this particular item has generated a great deal of interest just yet, but I suppose it’s early days. These publications have a tendency to linger for longer than you’d imagine. Copies will hopefully be sitting around doctors’, dentists’ and vets’ waiting rooms for many months to come!

  3. Kay says:

    Bah! You’ve just reminded me that I have to go to the dentist soon. ;-) Broken tooth… and all the rest.

    I also think that these things do tend to linger for a while. I found an ancient newspaper in a bar in Bangkok recently and found some good contacts in it.

    The print medium may be a bit not cutting edge any more but they still have an important part to play in spreading the word about anything.

  4. Paul Johnson says:

    I know what you mean, Kay. It’s generally not an avenue I’d consider with paid advertising, but I see no harm in pursuing free editorial in the printed press. I’ve had a bit of success in this regard with this business, getting a few passing mentions in the national press. It’s resulted in one booking that I’ve been able to clearly track – not a fantastic record, but one booking nonetheless.

  5. irene says:

    Good article – this kind of pr is good for general awareness raising which is harder to track but gives you a better profile and brand recognition. fingers crossed it will generate some good leads for you.

  6. Emily M says:

    It’s a good write up, great photo and the apartment sounds so nicely furnished. It makes a big difference when you are holidaying at home. Hope all you get lots of interest.

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