London’s May Fair Hotel on YouTube

London’s famous 5-star  May Fair Hotel is staying ahead of the times – and certainly not complying with an image that luxury hotels ‘don’t do’ this ‘kind of thing’, by launching the first ever independent UK hotel channel on YouTube. According to the hotel, the new channel is far from “corporate mish-mash of literature and promotional movies” and instead is meant to be personable, stylish, honest and human, about celebrity and more. With the YouTube Channel, The May Fair Hotel is the first hotel of its kind to build such a destination for all those seeking the 5* lifestyle. With planned content ranging from celebrity interviews to workout sessions with the hotel’s personal trainer, cocktails of the month from leading mixologists to 10 minute recipes from the hotel’s head chef, the YouTube channel intends to engage with cyberspace in the same way the hotel sells itself as engaging with its guests – by “becoming a destination, a lifestyle and a service that is more about people than simply hotel rooms”. It will be interesting to see how this develops. To watch the interviews and videos visit: https://youtube.com/themayfairhotel Andrea Wren is a freelance journalist and owner of Wren Elite Travel.