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Starwood Hotels & Resorts defies the recession with its 1,000th hotel on the horizon

Starwood Hotels & Resorts – known for its nine distinctive hotel brands –  has revealed that it is  set to open its 1,000th hotel in 2009.   Among the brands, W Hotels is one that plans to triple in size in the next three years, opening 13 properties this year in markets that include Barcelona, Bali, Doha and Santiago, as well as Atlanta, South Beach, Hollywood and Washington D.C. Meanwhile, Sheraton Hotels & Resorts is undergoing a $4 billion revitalisation program, expecting to open a further 18 hotels in places such as New York City; San Juan, Puerto Rico; Istanbul, Turkey; Prague, Czech Republic; and Qiandao, China. Both Aloft and St. Regis are also expanding rapidly.   Recession… what recession?!

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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  1. Its nice to see a chain defie the recession and still manage to open more hotels. As a spg member i love these brands and stay in the them regularly whether it be the W for some hip and trendy location or the westin for its great facilities (particularly when i am away on business). I have yet to try their aloft brand which i believe have a lot of their properties at airports. has anyone else tried the aloft – do you recommend?

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