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The world’s most expensive restaurant doesn’t even have its own website

It’s hard to define what makes a restaurant ‘the most expensive’, but Tokyo’s Aragawa restaurant – ranked #1 in CNN Go’s list of ’10 stupidly expensive restaurants’ must certainly be up there.  Since getting its first Michelin star, it’s moved from a somewhat shady basement office location in Shimbashi to rather more fitting ground floor premises in Onarimon.  The specialty here is the finest Sanda-gyu beef you’re ever likely to taste. This has been the passion of owner Akira Kazama for almost 50 years.  You’ll pay upwards of 40,000 yen for a steak here (that’s over $500) but it’s just possible that there’s not the profit margin here that you might imagine as this beef is truly expensive to buy.  They certainly don’t appear to have invested any of the profits in a website, which is perhaps a little surprising, but just maybe it’s so good they don’t need to advertise…

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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  1. Having a website would bring in more business. I think it would be a great investment for Kazama.

  2. I was surprised when I have read title of this blog post. The truth my reaction “Really? For sure?”. Maybe this restaurant doesn’t really need to have a website.

  3. Wow… it’s almost unbelievable that nowadays business still can operate without any online presence, let alone social media publicity. It only proves that you need to be damn good at what you are doing, and people will hunt you down wherever you go.

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