Wow! A £25 million luxury ski chalet for £700 per night!

Sounds too good to be true? That’s because it is. But these are the type of listings you will now find frequently on well known globally trusted accommodation web sites. It’s a growing problem in our industry. Alongside these fake listings on authoritative booking sites there also a number of phoney websites sprouting up on the web and looking to trick people into parting with large amounts of cash. So, you’re surfing the web, looking for accommodation for your proposed ski vacation. All of a sudden you spot an amazing luxury chalet in Verbier for a ridiculously low price. The photos of the interiors are amazing, it’s got an indoor pool, a games room, a home cinema, it’s fully catered too, you can’t contain your excitement, it’s on for €7,000 for the week. Wow! Book it, NOW! What do you do, in your excitement to grab a bargain your brain slips out of gear, you’re not thinking and you send off a deposit, or sometimes even worse, the whole amount. It’s only later, on reflection, when you’ve come to your senses that you smell a rat. Hang on a minute, €7,000? for a peak week, in a top end chalet in Verbier? Surely that’s too good to be true, and sadly it is. By then it’s too late, you’ve been had and you won’t be the first. The fake website scam is on the rise and now it’s infected the hugely popular Airbnb site too. This is a worry because this site has, so far, built a reputation for trustworthy transactions. It’s all too easy to get caught out if you’re not on your guard. These fake websites play on the gullible and those looking for a once in a lifetime bargain. It’s actually happened where a party have turned up at their chalet of choice to be told, “no, sorry, we’ve had no booking from you, who are you”? If this happens to you in peak weeks, you could well be VERY lucky to secure alternative accommodation. It’s back to the airport for you and a miserable trip home with a €9,000 hangover. So how can you protect yourself? Well first off, the “too good to be true” rule should be applied at all times. It just doesn’t happen that a chalet gets heavily discounted by the amounts advertised. You may be asked to pay directly to the chalet owners, this shouldn’t happen, you should be directed through the site itself. If you’re not offered this option walk away. The fake listings feature the same message that goes something like ‘PLEASE do not book before you contact me! All the bookings made without prior contact will be canceled! To see if the dates are available e-mail me Zermatt@gpa16.eu’ – All the fake listing will contain this message. Run a mile. Frustratingly host sites don’t properly always police their site and take the fake listings down before the damage is done. They should be placing warnings for all to see, but I guess they feel this would prejudice potential customers and sow seeds of mistrust in the site itself. So they keep quiet and don’t give sufficient, or indeed any warning. Alongside the fraudulent listings there are a number of fake websites coming onto the net. Sometimes it can be hard to spot one but the general rule is that they are very sparse in terms of content and detail. They are by and large, cobbled together and just don’t look the part. We’ve spent literally tens of thousands of pounds developing our website and placed side by side with one of these false sites that should be pretty obvious. Here are a couple fake sites that we know have managed to fool holiday makers into parting with their cash: https://www.chaletspeak.com https://www.shopchalets.com If you’re not sure, get a testimonial – ask the agent if they can provide contact details from reputable sources that can testify to their legitimacy. Their bank manager would be a good start. If you’ve been stung, there’s precious little you can do to get your money back. All we in the industry can do is warn people to be vigilant when making bookings and sending off deposits and full balances. Be warned, be careful and be suspicious. A reputable operator or agent will fully understand your concerns; we are concerned too, it does our industry no favours at all that unscrupulous people are out there preying on our potential clients and friends. So, be warned, watch out, there are pesky scammers about! Danny Frith is Director at SkiBoutique. SkiBoutique is a luxury ski chalet agency based in Switzerland. If you would like to be a guest blogger on A Luxury Travel Blog in order to raise your profile, please contact us.

Dan Frith

Dan Frith is the Owner of SkiBoutique and SunBoutique. SkiBoutique was founded in 2011 and has gone from strength to strength. SunBoutique opened its doors for business in 2019. Dan specialises in high-end, luxury ski chalets in the Alps and luxury villas in several locations around the Mediterranean. Dan also ski guides in Zermatt, his winter home. Dan spends his summers in Mallorca so it’s fair to say he has his finger on the pulse of both winter and summer destinations. Dan is very much hands on with his clients and quite a few have become close friends. Dan is always looking for new properties that meet the high bar he has set for both winter and summer accommodation.

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  1. Great post, Dan! I read far too many reports of people being scammed in this way so would urge readers to take heed of your words.

    I am also an assistant moderator on a Facebook group for UK self-catering accommodation and it’s alarming how often people are trying to scam on that and similar groups. It’s definitely advisable to thoroughly research before booking.

    In the same vein, I would recommend that accommodation owners are also wary of any would-be bloggers/reviewers out there. I’ve had hotels contact me to say “where is my review?” on A Luxury Travel Blog, when I have had no prior contact with them (but someone else has, falsely claiming to represent us). It’s shocking really. I also know of a London hotel that we’ve worked with a couple of times that invited one “journalist” claiming to represent a magazine, who racked up a huge bill by drinking Champagne, etc. at the hotel’s expense, and no article ever emerged. In that particular case, the hotel quite rightly took the individual to court (and won). You can read about it here if you’re curious: https://www.dailymail.co.uk/news/article-7962031/Fraudster-29-posed-reporter-lifestyle-magazine-ran-1-500-bill-Westminster-hotel.html

  2. The worrying thing is that it drew me in. I fell for it and even after just reading the headline I was reaching for my credit card. We’re all programmed to look for a bargain.

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