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Another spectacular ad from Emirates

Some of you may recall the ad that Emirates ran last August, showing a member of their cabin crew standing atop of the world’s tallest building, the Burj Khalifa. The “We’re on top of the world” advertisement unsurprisingly went viral. In the UK version, which has had more than 7 million views, passengers were welcomed back to Dubai after it was added to the UK’s amber travel list.
YouTube video
Many people questioned whether the ad was real or fake. Those claiming the latter suggested a green screen was used but were soon proved wrong with the release of this subsequent video:
YouTube video
The lady featured in the ad, Nicole Smith-Ludvik, is in fact a professional stuntwoman from the USA. Now Emirates has worked with her again and come out with a sequel ad for the Dubai Expo Expo filmed against the backdrop of the iconic Emirates A380. The new video, which finishes with a flypast over the impressive Al Wasl dome at the Expo 2020 Dubai site, can be seen below:
The Dubai Expo – a celebration of human brilliance and accomplishment – is on now and runs until March. The ‘how they made it’ video for the latest ad can be seen below:
YouTube video

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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  1. Ok, so it’s a great view from the top of the Burj Khalifi but what intrigues me more is the engineering exhibition back at ground level. It’s fascinating that with all the variables and designers didn’t actually know how tall the finished tower would be.

  2. Get ready for a tsunami of advertising from the airlines, especially the Middle Eastern ones.

    Many of us have got a lot of family travelling to catch-up and the airlines all know that a slick advert can be the difference between you going via Abu Dhabi, Bahrain, Doha, Dubai and Istanbul.

    1. Jez, you’re forgetting that there are many other places vying for long-haul flights. Singapore, Malaysia, Thailand and Japan but to name but a few. It’s a dog eat dog world out there and up in the skies. If we really are heading towards the end of the pandemic there’s going to be an advertising war.

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