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The UK’s best and worst airlines

New analysis has revealed the UK’s best and worst airlines based on customer reviews ahead of the Summer holiday rush. The study by Forbes Advisor, the price comparison and financial guidance platform, analysed data from travel review sites and Twitter on 20 major airlines to see which scores best for customer reviews and responsiveness to complaints and other customer issues.

It found that Jet2 sits at the top of the table with the most satisfied customers, while WizzAir is last overall.

Jet2 scores extremely well in online reviews, with the highest percentage of five-star ratings on both TrustPilot, where it has 77% five-star reviews, and Trip Advisor, where it has 62%. It also had the lowest percentage of one-star ratings, with just 6% on both sites. The airline’s Twitter presence was also broadly positive: during the seven days that tweets to the airline were measured, it received 111 tweets, and publicly responded to 58 of them, a reply rate of 52%. That is the fifth best response rate in the study, while its average reply time of 231 minutes ranks as the 11th best.

At the opposite end of the scale, WizzAir had the lowest customer satisfaction score: 88% of its reviews on TrustPilot are just one star, while 48% of its TripAdvisor reviews are one star. WizzAir does however perform better on Twitter, publicly replying to 74 of the 179 tweets that were sent to it, which equates to 41%, and doing so in the quickest time of all the airlines, with an average reply time of just six minutes.

Virgin Atlantic ranked as the second best airline in the study, although there was a considerable difference between its percentage of five-star ratings on the review platforms. On TrustPilot it received just 18% of five-star reviews, while on TripAdvisor 51% of reviews gave it the maximum rating.

In third place TUI saw a similar effect, but in reverse: 67% of TrustPilot reviews gave the airline full marks, compared to just 33% of Trip Advisor reviewers.

Pegasus Airlines came in second from last in the rankings, with four in five (80%) of its TrustPilot reviews earning one star, while one in three (33%) of its Trip Advisor ratings are the lowest possible. It is also the only airline in the study not to have replied to any of the tweets it was sent after receiving 18 tweets in the seven days that were measured.

Vueling places third from bottom and has the highest percentage of one star reviews on TrustPilot, with 89%. It does however perform slightly better on Twitter, with a 31% reply rate and an average response time of 191 minutes, both of which rank as the tenth best compared to other airlines.

Commenting on the study, Laura Howard, travel insurance expert at Forbes Advisor said: “It’s the prospect of an overseas summer holiday that keeps millions of hard-working Brits going over the winter and spring months. But a holiday still only accounts for a tiny fraction of the year, so it’s important that it begins from the moment you arrive at the airport.


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“However, airline good customer service is integral to a positive experience – and our research reveals a wide spectrum of customer reviews, from Jet2 in top place, to WizzAir at the bottom. Yet even if you choose a trusted airline that flies to your destination at a time and budget to suit you, travelling comes with a whole host of unforeseen potential events – and that’s why it’s imperative to buy a comprehensive travel insurance policy. A travel policy will pay out for other unforeseen events such as emergency medical treatment while abroad, repatriation (getting you home), lost or damaged belongings, and cancelling due to illness or bereavement. You may also be able to claim in some circumstances if your flight is delayed or cancelled. Policies are inexpensive compared to the cost of a holiday, and making the purchase at the point of booking will offer the best protection should you need to cancel your trip. Having a travel policy you can draw on should things go awry might not eliminate the prospect of bad customer service with your airline, but it will certainly take the edge off.”

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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  1. I always take the superlatives best and worst with a very large pinch of salt. Best on which criteria? And worst for what?

    Responsiveness to complaints is clearly identified as a clear criterion in the survey. Though there is some ambiguity regarding other criteria which are glossed over as “other issues.”

    Personally, I will be making my judgements on the hard data of punctuality stats.

  2. I can’t help but wonder how much an airline’s rating is linked to the airports it uses? Jet2 uses northern airports which may be less congested than those in the south. The busier the airport, the more delays and complaints that an airline is likely to get. Gatwick in 2022 was a disaster zone and any airline using Gatwick was likely to be tainted by association.

    1. Whilst we’re doing airlines I remember that BWIA became But Will it arrive? And Flybe developed into Fly Maybe.

  3. Yet again this is showing the power of online reviews – whether they are right, wrong or trustworthy.

  4. Laura Hood is so right. When you’re only getting between 20 and 25 days of annual leave, the flights are so important when you’re going on holiday. We just don’t have time to hang about for delayed flights. And is there anything more disastrous than a cancelled flight?

  5. The problem with these lists is that we’re not comparing like with like. A seat that’s OK for a 100 minute trip into Europe would be very uncomfortable on long haul. We also have different expectations when we’ve paid £600 rather than £60 for a flight.

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