Another fun HSBC ad

Here’s the low-down. The English believe it’s a slur on your host’s food if you don’t clear your plate… whereas the Chinese feel you’re questioning their generosity if you do (3MB download). At HSBC they never underestimate the importance of local knowledge… I wish they did more of these ads; it’s a great theme and there must be plenty more scope with it.

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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