Beyond five stars

From last Sunday’s Observer newspaper:

The Shangri-La hotel and resort chain claims to have now opened its first six-star hotel, the Barr Al Jissah Resort and Spa in Muscat. The One&Only Le Touessrok in Mauritius made the same claim when it reopened after a £32m renovation in 2002, while the Burj Al Arab in Dubai has even been described in the press as a seven-star property.

But what does all this actually mean? The answer: absolutely nothing. No official rating boards in any country offer anything higher than a five-star rating and, in some countries, including France, four stars is the absolute maximum, no matter how swanky the property. And for the time being at least, no ratings boards have any intention of adding extra stars.

‘It’s yet another product of an over-zealous marketing mind,’ says Paul McManus, head of the Leading Hotels of the World, a collection of 420 of the world’s top places to stay. ‘In my opinion, hotels should forget about giving themselves another star and let their performance speak for itself.’

Given there are no official classifications that extend beyond five stars, should there be legislation to prevent such self-appointed accolades?

Comments (2)

Trackback URL | Comments RSS Feed

  1. Nicola says:

    Hello,
    Coudl I have the name of the article? I am trying to search for it ont he Guardian Website but to no avail.

    Thanks

    Nicola

  2. Paul Johnson says:

    This blog entry is from more than 2 years ago. It doesn’t appear to be on the site any longer, sorry.

    Paul

Leave a Reply



Your actual name, not your online persona, website name, company name or keywords, otherwise your comment won't be published





Please do not advertise and make sure your comment adds value, otherwise we regret that it won't be published. Links are not allowed here - if you would like to advertise, please contact us for details.

If you want a picture to show with your comment, go get a Gravatar.

Our readers also enjoyed these posts…