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Starwood Hotels enter the world of blogging

Starwood Hotels has entered the world of blogging with the rather nicely designed, TheLobby.com.   In their own words, TheLobby is…
…a content-rich daily travel blog designed to create an emotional connection and foster a sense of belonging among the uber travelers that participate in Starwood Preferred Guest, as well as all travelers in search of exclusive, insider information on travel, destinations and more. With a focus less on the transactional and more on lifestyle and experience, TheLobby.com is meant to capture people’s passion for traveling and hotels, as well as the unique camaraderie among globe trotting travelers who spend the better part of their life on the road… With a focus less on the transactional and more on lifestyle and experience, TheLobby.com is meant to capture people’s passion for traveling and hotels, as well as the unique camaraderie among globe trotting travelers who spend the better part of their life on the road…

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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