Starwood Hotels & Resorts have a new extended stay hotel brand that goes by the name of ELEMENT. Inspired by the Westin brand, modern style, smart design and state-of-the-art fitness facilities will all be key components of the new brand. Locations such as urban centres, airports, business parks, resorts and lifestyle centres will be targeted with the new brand, across Asia, Europe, Africa, the Middle East and North and South America. There will be 500 worldwide with plans for the first one to open in Lexington, Massachusetts in early 2008.
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