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Another new brand from Starwood: ELEMENT

Element HotelsStarwood Hotels & Resorts have a new extended stay hotel brand that goes by the name of ELEMENT. Inspired by the Westin brand, modern style, smart design and state-of-the-art fitness facilities will all be key components of the new brand. Locations such as urban centres, airports, business parks, resorts and lifestyle centres will be targeted with the new brand, across Asia, Europe, Africa, the Middle East and North and South America. There will be 500 worldwide with plans for the first one to open in Lexington, Massachusetts in early 2008.

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Telegraph.

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