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Italy leaves its mark

ByPaul Johnson Hours
ItaliaThe Italian President Romano Prodi and Minister of Culture Francesco Rutelli unveiled a new website,  logo and slogan for Italy this week.   The website is at www.italia.it, the logo is as pictured here and the slogan is “Italy leaves its mark”. I’m no expert on design but I’m puzzled by the logo especially. Is it me or does it look like its been done by a 12-year-old playing with Photoshop? Like others, I suspect,  I wondered whether the green splodge was in some way meant to depict Italy’s land mass, but apparently it’s supposed to convey “movement, flexibility and imagination”.   Hmmm…

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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