Worldwide sales of Champagne have grown from 287 million bottles in 2002 to 321 million last year; and, with 2007 sales expected to exceed 330 million – the maximum that the Champagne region around Reims can produce – land in 40 villages in northeastern France is under consideration for use as vineyards by the Appellation d’Origine Contrôlée. French farmers will be only too happy to produce Champagne because an acre of vines is worth 350 times the value of an acre of wheat. Increased demand in Russia, China and India is believe to be the cause of the increase in sales.
Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.
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