Spain). So, to get hotels that have 6 stars (eg. the newly re-vamped Plaza Hotel in New York) or even 7 stars (eg. the Burj Al Arab in Dubai or the Town House Galleria in Milan), you need to ‘self-award’ the classification. That’s utterly ridiculous in my opinion and makes a mockery of official tourist board classification schemes. Now, though, we’re being told that ‘7 stars’ is an official rating and that the Town House Galleria is the first to attain this status… officially. The SGS Group (which I’ve never previously heard of) is taking great pride on its website in claiming to be “the first company in the world to certify a seven star hotel”:Self-accredited hotel classifications are a bugbear of mine. I think they only serve to deceive the public who don’t know better. For the record, no national tourist board has a classification scheme that goes beyond 5 stars; for some, the highest accolade is only 4 stars (eg. France); only if you’re really lucky might the boundaries get pushed as far as “5 star Grand Luxe” (eg.
SGS, the world’s leading inspection, verification, testing and certification company, has created a new voluntary hotel classification criterion called SGS 7 stars. This certification service is designed to identify the extra luxurious services offered by the applicant hotel. On 15th December, in Galleria Vittorio Emanuele, Milan, Town House Galleria, the first hotel in the world to request the SGS 7 stars certification , will be officially presented to the world.On looking at their website, it seems that the SGS Group is a company that is more involved with testing for environmental hazards than it is with assessing hotel classifications! How crazy… I think I’ll stick to accepting nationally-recognised tourism authority ratings as a source of official information.
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