Argh! Why can’t companies keep their sites up-to-date?
You’d think at the luxury end of the industry that operators would keep their sites up-to-date, wouldn’t you? Whilst most do, I often stumble upon examples where they don’t. QANTAS are currently offering a ‘Seashells Escape’ on their QANTAS Holidays homepage – a 10-night itinerary discovering the delights of Western Australia whilst staying at deluxe Seashells properties. The package promises 2 free nights and a free bottle of wine – but beware of the catch. You have to book by 31st March 2008. Yes… that’s right, you need to have booked it more than 3 weeks ago.
Paul Johnson
Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Telegraph.
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It’s so common. I’m affiliated with some pretty good merchants but sometimes they make it very hard to sell their products. I was looking at one the other week to see what offers they had and the first thing I saw was special offers for Christmas 2008! In April 2009?!
I wrote to them and received a very apologetic reply, thanking me for pointing it out. Apparently no one in the company had noticed or had thought to update the website.
As you wrote elsewhere on this blog – some people really just don’t ‘get’ the Internet.
Its a pet hate of mine it always makes me think how seriously do they take their website and their product, and can switch you off!