A new way to enjoy your vacations: The Ritz-Carlton Destination Club
After 80 years and more than 70 hotels providing legendary service, The Ritz-Carlton Hotel Company, L.L.C. has raised the bar again with the unveiling of a new way to enjoy an inspiring vacation lifestyle: The Ritz-Carlton Destination Club. An evolution of The Ritz-Carlton Club, this equity-based private membership program offers two choices – either a Home Club Membership (identical to the successful fractional ownership offering) which provides use of a titled residence at a property they can return to throughout the year, or a deeded, Portfolio Membership which affords the opportunity to discover a wide variety of premier destinations and accommodations.
Paul Johnson
Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Telegraph.
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Those do look fantastic!
I would like to hear other people’s thoughts on this. Obviously this was planned during the good times, and it just seems like a really tough economic environment to be rolling this out. I really like the Portfolio membership, however. If you are retired, and plan to travel luxury, this gives you the opportunity to stay at numerous worldwide properties, with a fixed, budgeted cost (albeit a high cost!)
It’s an interesting business model. I too wonder if the crunch will scupper it. I’m inclined to think that if you can afford frequent luxury stays, you’re probably not in need of fixed budget offerings.
Kay, while you have a point, rich people are rich for a reason. It is exactly the OPPOSITE attitude that you expressed in your post. If they all went with the “I have so much money, who cares” attitude, they wouldn’t be rich. They are smart with their money, and if this offered a significant financial advantage to them, they are going to do ot.
Curious to see the Ritz do this. Seems to work better with less “ritzy” hotels.
Kendal,
I think it has potential, although I think hotels that are already doing this and have doing this may be more successful with it.
a good idea although sometimes you may like to mix it up and use different brands for different areas!