UNICEF support from The Luxury Collection

The Luxury Collection Hotels & Resorts has launched a global initiative in support of UNICEF’s immunization and malaria programs for vulnerable children in developing countries.  A brand package called “We Invite You to Linger”  will offer  guests a complimentary night stay for every two, three or four night reservation at a hotel or resort within The Luxury Collection brand around the world. For every package booked, The Luxury Collection hotel will make a US$1 donation per room night to support UNICEF’s life-saving immunization programs and its work on the prevention and treatment of malaria – the largest single cause of death among African children under five years of age. The Luxury Collection includes 70 of the world’s finest hotels and resorts in more than 30 countries including The Laguna Resort, Nusa Dua, Bali; Hotel Danieli, Venice; Hotel Imperial, Vienna; Patios de Cafayate, Argentina; SLS at Beverly Hills and Royal Hawaiian, Waikiki.

Comments (12)

  1. Jaba says:

    It’s a good cause but only a buck a room to the charity? Seems like they could have given a bit more considering the price of the rooms.

  2. John says:

    Its a great gesture and a very important cause, but is it only me that is thinking, “If you were not to stay in a luxury hotel then you could donate $100 per night to the UNICEF program”? I’m obviously missing something here. Please tell me what?

  3. Matt Falcus says:

    Exactly what I was thinking. It’s the kind of gesture all big companies should be making to help make the world a little better. But $1 a night? That’s so insignificant to these people!

  4. Kay says:

    I completely agree with the earlier comments. My first thought was $1 a night – big deal! It’s a token gesture or a publicity stunt.

    Mind you, they are offering complimentary nights too so maybe we should take into account the potential lost revenue – assuming they operating at full occupancy, which is unlikely. But I’m still not that impressed. Their fixed costs will remain the same and they may make extra on the food and beverage side of things by offering complimentary stays.

  5. Kendal H says:

    Maybe they could have an option at checkout (like they do at a grocery store) to choose to donate an additional amount. As a SPG Platinum member, I love TLC, and will be staying at the US Grant this summer. I will definitely ensure to book this rate, and ask about donating a little more.

    Starwood just announced 23.4% decrease in REVPAR last quarter, so it is better than nothing considering they are hurting!

  6. irene says:

    Nice idea – shame about the amount but something is certainly better than nothing and it is going to a great cause. Alos the tie up between TLC and Unicef will give them some added publicity.

  7. Kay says:

    Kendal – you said you would consider donating more to UNICEF. Harsh as it may sound, I personally would never donate anything to any UN organisation. I’ve seen first-hand how they throw their money away on pointless projects.

    Also their donor reporting requirements rarely ask if anything useful was achieved. They simply want to know whether the money was spent in accordance with the budget.

  8. Kendal H says:

    I have seen some excellent projects run by the UN, and have some friends personally involved in some of them, so I have a different viewpoint.

  9. Kay says:

    Kendal, in that case we’ll have to agree to differ because I have seen some monumental stuff-ups by the UN, and a lot of people who work in the aid/development sector would agree with me. The UN is not generally liked or respected by aid or development professionals.

  10. Good idea, but seems like a percentage would make a bigger impact, like 10%

  11. Kendal H says:

    10% would be a little ridiculous since some hotel’s revpar are down 25% this year.

  12. I wasn’t necessarily saying to do 10%, because that would put some hotels like in Vegas out of business, but just suggesting doing it on a percentage system.

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