Microsoft are making another attempt at conquering the search engine arena, this time with Bing. Although the search results seem generally good (this blog is in the top 10 for a search for ‘luxury travel’ so I could be a little biased!), I am left thinking that they needed to offer something better still to make a significant impression on Google’s dominance. I don’t personally buy into the ‘decision engine’ nonsense that they talk about (in fact, I find that terminology a little irritating!) and I’m not convinced that a pretty background is what users want. Anyway… now they have unveiled Bing Travel. You may recall that last year Microsoft bought Farecast and Bing Travel looks to be a combination of this technology and editorial from MSN Travel. It’s a little early to give any well-researched feedback at this early but it looks to be a good facility, if a little cluttered and US-centric. What do you think?
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