The 10 most followed travel-related Twitter accounts – updated

Almost 2 years ago now, I blogged about the most followed travel-related accounts on Twitter (here and here).   Since then, Twitter has seen enormous growth of course so I thought it was about time that I updated the list. Back then, not one of the accounts had even got close to 1 million followers.  Now almost half have surpassed that number. There’s also a greater dominance in the list by corporate accounts (in particular, from the airline industry). The number of followers are correct at the time of publishing.

#1 JetBlue Airways @JetBlue (1,610,015 followers)
#2 adventuregirl @AdventureGirl (1,499,279)
#3 @trazzler (1,308,691)
#4 Southwest Airlines @SouthwestAir (1,094,519)
#5 Lonely Planet @lonelyplanet (292,784)
#6 TripAdvisor @tripadvisor (282,986)
#7 Travel Channel @travelchannel (179,671)
#8 TAM Airlines @TAMAirlines (179,294)
#9 Virgin America @VirginAmerica (177,944)
#10 Travel, Food, Culture @WeBlogtheWorld (175,175)

If we’ve missed anyone off the list that should have made our top 10 most-followed in travel, then please let us know! United Airlines (@UnitedAirlines) just missed the cut with 170,770 followers.

Of course, followers aren’t everything.  Now there are more advanced ways of measuring the amount of influence a particular Twitter account has, and probably the most popular of these is Klout.  Taking the Klout score of each, we get the following (Twitter following ranking in brackets):

#1 (#5) Lonely Planet @lonelyplanet (Klout score: 77)
#2 (#8) TAM Airlines @TAMAirlines (Klout score: 72)
#3 (#4) Southwest Airlines @SouthwestAir (Klout score: 71)
#4 (#9) Virgin America @VirginAmerica (Klout score: 69)
#5= (#1) JetBlue Airways @JetBlue (Klout score: 68)
#5= (#7) Travel Channel @travelchannel (Klout score: 68)
#7 (#6) TripAdvisor @tripadvisor (Klout score: 67)
#8 (#10) Travel, Food, Culture @WeBlogtheWorld (Klout score: 66)
#9 (#2) adventuregirl @AdventureGirl (Klout score: 64)
#10 (#3) @trazzler (Klout score: 60)

For still more information on this, see the Influencers in Travel website.

This blog (@luxurytravel) isn’t quite up there any longer as one of the most followed travel-related accounts on Twitter (76,470 followers) but it has a respectable score of 63 when it comes to Klout.

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