The 10 most followed travel-related Twitter accounts – updated

Almost 2 years ago now, I blogged about the most followed travel-related accounts on Twitter (here and here).   Since then, Twitter has seen enormous growth of course so I thought it was about time that I updated the list. Back then, not one of the accounts had even got close to 1 million followers.  Now almost half have surpassed that number. There’s also a greater dominance in the list by corporate accounts (in particular, from the airline industry). The number of followers are correct at the time of publishing. #1 JetBlue Airways @JetBlue (1,610,015 followers) #2 adventuregirl @AdventureGirl (1,499,279) #3 trazzler.com @trazzler (1,308,691) #4 Southwest Airlines @SouthwestAir (1,094,519) #5 Lonely Planet @lonelyplanet (292,784) #6 TripAdvisor @tripadvisor (282,986) #7 Travel Channel @travelchannel (179,671) #8 TAM Airlines @TAMAirlines (179,294) #9 Virgin America @VirginAmerica (177,944) #10 Travel, Food, Culture @WeBlogtheWorld (175,175) If we’ve missed anyone off the list that should have made our top 10 most-followed in travel, then please let us know! United Airlines (@UnitedAirlines) just missed the cut with 170,770 followers. Of course, followers aren’t everything.  Now there are more advanced ways of measuring the amount of influence a particular Twitter account has, and probably the most popular of these is Klout.  Taking the Klout score of each, we get the following (Twitter following ranking in brackets): #1 (#5) Lonely Planet @lonelyplanet (Klout score: 77) #2 (#8) TAM Airlines @TAMAirlines (Klout score: 72) #3 (#4) Southwest Airlines @SouthwestAir (Klout score: 71) #4 (#9) Virgin America @VirginAmerica (Klout score: 69) #5= (#1) JetBlue Airways @JetBlue (Klout score: 68) #5= (#7) Travel Channel @travelchannel (Klout score: 68) #7 (#6) TripAdvisor @tripadvisor (Klout score: 67) #8 (#10) Travel, Food, Culture @WeBlogtheWorld (Klout score: 66) #9 (#2) adventuregirl @AdventureGirl (Klout score: 64) #10 (#3) trazzler.com @trazzler (Klout score: 60) For still more information on this, see the Influencers in Travel website. This blog (@luxurytravel) isn’t quite up there any longer as one of the most followed travel-related accounts on Twitter (76,470 followers) but it has a respectable score of 63 when it comes to Klout.

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Telegraph.

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