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Royal Caribbean’s new shellphone ad

The following is a new ad from Royal Caribbean targeted at people who are new to cruising. What do you think? Do you love it or do you just find it too corny? Does it hit the mark or would you rather see more about the ships than hear people talking into a shell?
YouTube video

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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