Picture the scene. You arrive at the airport ready to travel to your destination, only someone asks you whether you wish to play ‘departure roulette’ and go on an expenses-paid trip to an altogether different location. Heineken set up this scenario at JFK Airport and here are just some of the reactions and outcomes. If faced with this offer, would you be tempted to play?
Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Telegraph.
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3 Comments
I would absolutely do this. I inherited a travel gene from my Dad. Would keep a travel bag packed beside my door if I could afford to travel more than I do.
I’d do this all day long. Seems like I hardly plan more than a week or two in advance anyway, and so far have ended up in 36 countries.
OMG I would do this in a heartbeat! I rarely get to travel but desparately want to go somewhere… anywhere! What a fantastic gift!
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I would absolutely do this. I inherited a travel gene from my Dad. Would keep a travel bag packed beside my door if I could afford to travel more than I do.
I’d do this all day long. Seems like I hardly plan more than a week or two in advance anyway, and so far have ended up in 36 countries.
OMG I would do this in a heartbeat! I rarely get to travel but desparately want to go somewhere… anywhere! What a fantastic gift!