Picture the scene. You arrive at the airport ready to travel to your destination, only someone asks you whether you wish to play ‘departure roulette’ and go on an expenses-paid trip to an altogether different location. Heineken set up this scenario at JFK Airport and here are just some of the reactions and outcomes. If faced with this offer, would you be tempted to play?
Did you enjoy this article?
Receive similar content direct to your inbox.