News from A Luxury Travel Blog

It’s been a while since I updated you all with any news about the site so I thought I’d just take this opportunity to provide a few updates. We’ve had a recent flurry of trips lately, some of which you may have read about – a mountain bike / island hop adventure in the Scottish Isles, followed by an assignment for BMW in Berlin and (yet to appear on the site, but about to be published shortly) a fantastic safari experience in South Africa.

Working at the Carloft

Getting the word out

During this time, our social media presence has been growing nicely. Very nicely, in fact… we’ve passed 200,000 ‘likes’ on Facebook and now have over 400,000 followers on Twitter. We maintain a reasonably healthy presence also on Google+ and Pinterest, but our focus remains on the Facebook and Twitter channels so as not to spread ourselves too thinly. There’s only so much you can do well!


These efforts have thankfully not gone unnoticed. In the last week I’ve been interviewed for a piece that’s being written for the New York Times as well as been interviewed live on BBC radio. We were honoured also to make Travelocafe’s list of the top 50 travel bloggers which – and I quote – “reflects engagement, follower numbers and blog traffic in an objective manner, entirely based on numbers”. In fact, not only did we make the top 50, we were actually listed in the #1 spot as the most influential of all!

Furthermore, every post we publish nowadays goes on to achieve at least 4,000 page views and more than 100 re-tweets in only its first week (and many a lot more still).

Travel blogger database

Having been asked many times by clients to recommend other travel bloggers to work with on a paid basis – and often bloggers with specific requirements – I decided the easiest thing to do was to create a comprehensive database that included all this information.


Little did I realise what an overwhelming response I was going to get – in the first week, more than a thousand travel bloggers signed up and still the database continues to grow in size each day. This means we are now really well positioned to assist travel bloggers with finding paid work, but also help connect anyone looking to work with travel bloggers (and indeed we’ve already been able to do some of this). The database lists not only the bloggers’ names and contact details, but also information about them such as their geographic whereabouts, their traffic and their social media channels/statistics so it’s very easy for us to connect, say, a client looking for travel bloggers based in SE Asia… or bloggers that happen to be popular on Pinterest… or whatever.

And finally… forthcoming events

There are a number of events that I shall be attending in early November – the World Travel Market and Luxury Travel Fair, both in London, and PURE Life Experiences in Marrakech. If anyone would like to meet up to discuss how we can help them on A Luxury Travel Blog, then please do not hesitate to get in touch via our contact form.

Me at the Fairmont Peace Hotel ILTM party

Comments (8)

  1. Marina says:

    Well done! Congratulations on a well curated blog. Looking forward to reading a post on Marrakech in the near future!

  2. Jenn says:

    Well done, your blog is a huge inspiration to us other travel bloggers.

    Even though your type of travel is a little different to ours it is still inspiring to see any travel blog surpass 200k on Facebook!

    If you have a few spare seconds we would love for you to check out travel blog and give us a few pointers on what we are doing right and wrong!

  3. Paul Johnson says:

    Thanks, Marina… I am really looking forward to Marrakech. It’s been 25 years since I was last there!

    And thank you, Jenn… glad to hear it’s inspiring! Every travel blog is different so I don’t generally make it my business to tell other bloggers what they should or shouldn’t be doing.

    That said, I have written a couple of articles that have skirted on this subject in the past, so I hope they might be some help – here they are:

    Thanks again,


  4. Will Tang says:

    You’ve certainly done a killer job. Been following you for a long time now and just amazed at how well you’re crushing it.

    Appreciate the work you’re putting to put together a database of the world’s bloggers to help assist in finding us work.

    Keep it up!!

  5. Suze says:

    Congratulations, it’s a great blog and the articles always make interesting reading. I may well be coming to the Luxury Travel Fair, so will get in touch if I do

  6. Paul Johnson says:

    THank you, Will!

    And thank you, Suze… let me know if you go. :)


  7. Laura Lynch says:

    Thanks for all your hard work with this site! It’s very inspirational for those of us just starting out and striving to get to a similar place. I particularly enjoy that your blog focuses on luxury travel because so many blogs do budget travel. It’s great information for a luxury traveler like me.

  8. Paul Johnson says:

    Thanks, Laura… this was one of the things that made this site different in the very early days of travel blogs. Pretty much every travel blog out there at the time was just personal accounts of people’s backpacking adventures. There’s nothing at all wrong with that, of course, but it was an opportunity for me to do something that was different to everything else out there. It’s harder starting out nowadays as there’s such a glut of travel blogs, but it can still be done!

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