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The most-viewed tourist destination on TikTok

Dubai is the most-viewed destination on TikTok with views for videos featuring the hashtag #Dubai totalling over 81.8 billion, said travel management company Bounce in a new report.

Placing second in 2021’s index, Dubai has usurped the top spot from New York City, overturning a huge lead and showing just how much Dubai has grown in popularity, according to the TikTok Travel Index 2022 published by Bounce.

Synonymous with wealth and luxury, Dubai has become one of the most sought-after destinations for holidaymakers who want to soak up the sun in style. This ultra-modern city is home to some of the world’s most astounding architecture, such as the tallest building on Earth, the Burj Khalifa.

In second place is New York City, which has attracted 59.5 billion views on TikTok. The Big Apple is well established as one of the top destinations in the world. While New York may have lost its place as the most popular travel destination on TikTok, the city still attracts vast numbers of viewers on the platform, and could well reclaim the top spot in future years.

Famous for being a melting pot of different cultures, New York has its own distinctive identity as a hotbed of creativity and diversity. Travelers to New York are spoilt for choice, with some of the most popular options including catching a Broadway show, taking a trip to Ellis Island to see the Statue of Liberty, or climbing the Empire State Building for a spectacular view of the city.

In third place, with 36.8 billion views on TikTok, is London, overtaking last year’s bronze medallist Istanbul. The capital of the UK is one of the most iconic cities in the world, with a near endless list of must-see tourist attractions.

Photo of the week: Tower Bridge, London, UK

The city is also home to some of the best nightlife you can find, as well as brilliant museums and galleries, West End shows, luxury shopping, excellent restaurants, and beautiful parks meaning there really is something for everyone on a trip to London.

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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  1. From what I remember Dubai opened up to tourists earlier in the pandemic than New York. Could that be one of the reasons for the change in positions?

  2. Probably there’s some sort of snowball effect likely to be going on here, once we all see Dubai on Tik Toc it’s going to encourage us to do more.

  3. Loved learning about the most viewed tourist destination on TikTok! I had no idea it was Machu Picchu. Definitely adding it to my bucket list now

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