The rise of Paris Baguette: Is this underdog cafe chain the new threat to the coffee old guard?

With the recent opening of a new store every week in the US, Paris Baguette is quickly becoming a household name in the coffee and pastry scene. But how much of a threat is this underdog caffeine machine to the coffee old guard? We’ve done the research and here are the top five coffee establishments of choice that are the undisputed rulers of the caffeine kingdom:

Starbucks – With over 30,000 locations worldwide, Starbucks is the king of coffee. The chain’s secret to success is their consistent quality, unique atmosphere, and innovative products.

Dunkin’ – The classic American chain, Dunkin’ is known for their signature coffee and delicious breakfast sandwiches. They have over 12,000 locations worldwide and have built a loyal following through their affordability and convenience.

Peet’s – Started in Berkeley, California, Peet’s is known for their strong, bold coffee and commitment to sustainability. With over 200 locations, Peet’s has remained a top choice for coffee lovers across the country.

Blue Bottle – Founded in Oakland, California, Blue Bottle is the hipster coffee chain known for their high-quality, artisanal coffee. With a focus on freshness and sustainability, Blue Bottle has expanded to over 80 locations across the US and Japan.


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Tim Hortons – Originally from Canada, Tim Hortons has over 4,800 locations worldwide and is known for their affordable coffee and baked goods. They have built a loyal following through their simple, yet satisfying menu.

With these heavyweights in mind, can Paris Baguette compete? According to Thirst Perk CEO Jen Williams, “Paris Baguette’s success is due to their unique concept of offering coffee and pastries in a bakery-cafe atmosphere. They are creating a niche market and appealing to customers who want a more upscale, European experience.” With a focus on quality ingredients and a commitment to sustainability, Paris Baguette is quickly making a name for themselves in the US coffee scene.

But the real question is, can they take on the coffee old guard? Only time will tell. One thing is for sure, with their new store openings and dedication to customer satisfaction, Paris Baguette is a force to be reckoned with.

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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  1. Can Paris Baguette compete? My gut feeling is that they probably can. The coffee market continues to grow and there doesn’t seem to be any sign of it slowing down anytime soon. It’s such a huge market that there’s probably room for a few extra competitors.

  2. I totally get the idea of Paris Baguette. Coffee’s always been about taking time out from the day. And some days I want to imagine that I’m having lunch in Paris instead of central London.

  3. A little competition will be good for the industry. Last week I went into 2 coffee shops who at 1.30pm had already sold out of sandwiches.

    1. Remember that it’s only a small minority of businesses who thrive and survive for more than 30 or 40 years.

      Often it’s the new kids on the block, like Paris Baguette, who come in with new ideas and new energy that brings the revolution that displaces the old guard.

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