Hilton's Waldorf-Astoria brand

Waldorf-AstoriaHilton Hotels, which has owned the Waldorf since 1949, is expected to announce today that  it will launch a chain of luxury hotels under the Waldorf-Astoria brand. The new brand will include business hotels and resorts worldwide and match or exceed the chain’s current luxury leaders, Hiltons and Conrads, for its level of amenities. Starting 1st February 2006, Hilton will re-brand three well-known U.S. resorts for which it won management rights this year: the Grand Wailea Resort in Maui, Hawaii; the Arizona Biltmore Resort in Phoenix; and La Quinta Resort near Palm Springs, California.

Comments (1)

  1. Strategic Name Development Product Naming Blog says:

    Brand Naming: End of an Era – The Waldorf-Astoria…

    Hilton Hotel’s January 20, 2006 announcement that it would be launching a luxury brand name built upon the Waldorf-Astoria brand is sure to be a milestone in brand management.

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