VisitBritain now has dedicated luxury section
VisitBritain, formerly known as the British Tourist Authority and the English Tourism Council before they merged, now has a dedicated luxury section on its website. Whilst it has some useful information within it, it is also sadly lacking in some areas. For instance, click on ‘First Class Travel’ under ‘Luxury experiences’ and you get some editorial that tells you to click on the links “to find out some luxurious travel options offered by our partners” but then no links are provided! Oh well… perhaps that’s to be expected for VisitBritain…
Paul Johnson
Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Telegraph.
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Hi Paul,
Very interesting. I guess every national tourism marketing organization is trying to focus on “high-yield travelers”. The Canadian Tourism, we launched a Luxury micro-site for the US market end of last year.
https://luxury.canada.travel/
Best,
Jens
PS: I saw that you launched the L-List Community. Very nice – we should link the T-List and the L-List communities on Facebook, and try to stimulate conversations…
Thanks, Jens… I’ll take a look at that Canadian Tourism site some time.
As for interlinking the two Facebook communities, I’d of course be happy to do that… how do we go about doing that?
Paul