Why Champagne?
With the recent opening of St. Pancras station, Michael Henderson of The Telegraph wonders what all the fuss is about, picks up on whether the claim for Europe’s longest Champagne bar is really all that important, and questions whether the drink is all it’s cracked up to be. It makes for some good reading.
…it is not the king of alcoholic drinks. Superficially attractive (all those bubbles), it is – with a few exceptions – dull, leaves a poor aftertaste, and frequently leads to heartburn and indigestion.Essentially a morning drink, best taken with cassis in kir royale, it is disappointing at lunchtime and has been known to take the edge off many a promising evening. It neither sets you up for the night, nor does it put the crown on events. No buts, please. Champagne is one of life’s greatest disappointments.
Your comments, please! Is Champagne overrated?
Paul Johnson
Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.
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The success of Champagne is the result of an excellent marketing strategy that positioned it as THE drink for celebration. Since we are a celebration prone society, we look for things to make occasions special.