· · · · ·

Japanese ski resort gives its name to a new Mazda MX5

Mazda NisekoA Japanese ski resort on the island of Hokkaido, Niseko, is curiously behind a new Mazda MX5 that is about to be on sale in the UK. Only 240 soft tops and 560 roadsters of this limited edition Mazda will be on sale from 1st January 2008, with entry level prices starting from £17,995. Niseko is one of Japan’s most prestigious ski resorts.

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Telegraph.

Did you enjoy this article?

Receive similar content direct to your inbox.


  1. Fab way to name a fab and nippy wee sports car that is loads of fun. happy driving!

  2. It won’t resonate with most potential buyers because the name will look incomprehensible. Is this only supposed to appeal to Japanese linguists? It’s madness.

Comments are closed.