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El Blog de un Hotel… revealed!

Eurostars Madrid Tower HotelRemember El Blog de un Hotel, the Spanish blog about a mystery 5-star hotel?   Well,  it’s unveiled its identity somewhat earlier than it had suggested last September/October.   It is the Eurostars Madrid Tower Hotel and is to be found in the Cuatro Torres Business Area – the same business park that will be home to the City of Madrid International Convention Centre.   The blog’s secrecy has been an interesting marketing move on the part of the hotel; I think  it’s  rather clever when you can  generate a following for something, yet the followers don’t actually know exactly who or what they’re following!   The hotel is slated to open in the Autumn of 2008.

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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One Comment

  1. What a great marketing concept – a kind of teaser of such to promote a hotel – like it. Its good when hotel marketing teams come up with something refreshing and innovative to market their product. Great idea!

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