Recess from the recession with Morgans Hotel Group

Declaring that “Recess Is On”, Morgans Hotel Group has announced an aggressive marketing campaign that uses both traditional and non-traditional media to make its point.

This campaign is aimed at reminding our customers that the best way to deal with something unpleasant — whether it’s a recession or something else – is with defiance and optimism.

Those are the words of Scott Williams, Morgans’ Chief Marketing Officer. Curiously, the language that’s used in the advertising is rather strong – unnecessarily so in my opinion – but perhaps they know something I don’t.

Comments (2)

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  1. joakim says:

    Hey,

    I have some more information about MHG if you are interested. Where can I send information of this sort?

    All the best,
    Joakim

  2. Paul Johnson says:

    Hello Joakim

    Thanks for dropping by.

    You can contact me via the contact page at https://www.aluxurytravelblog.com/contact-us/

    Regards

    Paul

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