Morgans Hotel Group has announced an aggressive marketing campaign that uses both traditional and non-traditional media to make its point.Declaring that “Recess Is On”,
This campaign is aimed at reminding our customers that the best way to deal with something unpleasant — whether it’s a recession or something else – is with defiance and optimism.Those are the words of Scott Williams, Morgans’ Chief Marketing Officer. Curiously, the language that’s used in the advertising is rather strong – unnecessarily so in my opinion – but perhaps they know something I don’t.
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