The Feast of the Vine and the Wine

This large open cellar event in May covers many regions in the South of France and draws an audience of over 40,000 people from all over the world! Winemakers, villagers & visitors alike flock to nearby vineyards in and around Provence including the Côte D`Azur and Rhone Valley areas, to join in the festivities and celebrate the tradition & art of winemaking.

This is a day out for everyone – for food and wine lovers, for families, for professionals and even those on vacation who wish to be part of the fun and have a special glimpse into the world of grape harvesting and the universe of oenology… or those who simply come just to drink the wine!

Provence is one of France’s largest and oldest wine producing regions and may be best known for it’s rosé wines of which the most famous are Côtes de Provence and Côteaux d’Aix.  Provence vineyards also produce some fabulous red wines, including very rich red wines from the Var and “grey wine” from the Camargue. The area’s most famous White wine is “Bandol” which has been celebrated since the middle ages.

The “Feast of the Vine and Wine’ or “La Fête de la Vigne et du Vin” was established in 1995 in order to try and prevent the Provençal wine craft from dwindling popularity and showcase to the world the beauty of this trade. It occurs annually on the weekend of Ascension – this year it will be 19th May2012 – and every year the number of wine makers and visitors participating grows significantly making this a much anticipated event on French calendars. With September’s harvesting looming on the horizon, May sees the vineyards prepped and spruced up in readiness – the perfect time to visit and celebrate what is and what is to come!

Local wine making domains, cellars or caves hold many different events, some ticketed others on a first-come-first-served basis and others are free to walk in at leisure. Events vary from guided vineyards tours, to demonstrations on winemaking, talks on the different grape varieties and everyone’s favourite – the tasting! Many cellars offer their guests the chance to sample some of their produce and purchase bottles at heavily discounted prices – or 5th bottle free, this is definitely a festival to come to on foot or bike and avoid driving!

In true festival style, the celebrations are not merely just about the wine and wine making but about people coming together – bands are invited to play, local arts & crafts are displayed & sold and of course where there is wine, there is usually food to accompany! Many wineries will either invite you to join them for a buffet feast around a large table, or offer food stalls & little tasters so you can line your stomach prior to sampling some of the delectable vintages!

This festival is the perfect way to sample not only the fine produce the  Provençal  region has to offer but to glimpse a different way of life for many and an art form which will inspire!

Claire Powell is Digital Marketing Manager at Abercrombie & Kent.

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Comments (2)

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  1. This sounds delightful! A festival is such a wonderful way to maintain traditions and bring people together. My husband and I were just in New Orleans celebrating Mardi Gras for the first time. It was amazing how everyone came together (regardless of background) to party and have fun. Equally impressive was the sense of respect and self-regulation that was demonstrated because people kept their wits about themselves.

  2. Claire Allen says:

    Thanks Heather! We love the Provençal area – it is one of our most popular and requested destinations for those wishing to escape the rat-race and head off to find peace and tranquillity. There are so many fantastic festivals throughout the year from Opera, Food and Wine, Music and Local celebrations – there really is something for everyone! And we can’t think of a better way to get to know an area – hire a bike or set off on foot to explore the hidden cellars and local picturesque villages – you will get to know the locals too – some of the best memories are made this way!

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