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A clever Christmas PR stunt from WestJet

Imagine seeing your dream Christmas presents appear before your eyes as you wait to claim your bags at the luggage carousel. WestJet managed to pull off this stunt, surprising their passengers in style, on a flight from Toronto to Calgary. Watch the video and see it for yourself… I just feel sorry for the guy who asked for new socks and underwear!
YouTube video
If the video was viewed more than 200,000 times on YouTube, WestJet has said it would work with the Ronald McDonald House charity to send a family in need on a Christmas vacation. It is now only a few days since they uploaded the video and already it’s been viewed around 10 million times!

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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3 Comments

  1. That WestJet has pulled off a wonderful stunt is evident.. but I didn’t imagine that such a wonderful moment would be rounded off with such a huge gift in the end.. there was no end to the surprises !!!!

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