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Zurich – the ultimate all-rounder

In recent years Zurich has grown out of its original corporate typecast and into a city of split personalities. Despite remaining a destination for bankers (and chocoholics), this thriving Swiss city is a destination with something for everyone. From hipsters to eco-lovers, Zurich continues to lure in types from across the spectrum with its up-and-coming neighbourhoods, stretching countryside, historical quarters and financial hub. For the hipster In recent decades, many of Zurich’s abandoned industrial spaces have undergone a gradual rebirth and revamp, creating something of a hipster’s paradise. Think artisanal shops, food pop-ups, stylish bars, quirky restaurants and bohemian flea markets. Head to District 5 (the Industriequarter) and you will start to understand modern Zurich. This is a supremely trendy quarter for those who want to roam contemporary exhibits in the Hauser and Wirth gallery, shop in concept stores, drink craft gin in community gardens and (if it’s sunny) enjoy some wild swimming at Flussbad Oberer Letten. hipster For the history buff Home to a handful of stunning churches, dozens of museums and a whole host of galleries, Zurich is a cultural haven for any history buff. Architectural evidence is largely gathered within the city’s ‘Old Town’, where the Romans originally built their first settlement, and ranges from the early modern period, to the medieval epoch and even into the Middle Ages. Highlights include the Grossmünster and Fraumünster churches, as well as Zurich’s Swiss National museum where you can find almost one million historic artefacts, all of which paint a vivid picture of Switzerland’s rich history. history For the free spirit When it comes to Zurich’s back country you can expect panoramic vistas of rolling hills, lush pastures and emerald green lakes. And at only 30 minutes by train, you don’t have to venture far to find this green utopia either. A particular hot spot for all nature lovers is the stunning alpine mountain of Üetliberg, where visitors can spend their days hiking, cycling and paragliding to their hearts content. But the eco-adventure doesn’t stop there. Home to the oldest vegetarian restaurant in the world, Hiltl, Zurich has long welcomed veggie visitors looking to taste some of the world’s best meat-free dishes. free-spirit For the business tycoon Zurich has historically been described as Europe’s commercial epicentre, owing this label to the mass of banks and businesses that are headquartered in the city and its Paradeplatz district. From UBS to Credit Suisse, financiers continue to take root in a country viewed as a safe haven for the wealthy. So what do the rich get up to in Zurich I hear you say? The answer; shop on the world’s most expensive street, Bahnofstrasse. Brimming with boutique shops and department outlets, the affluent pass the time by weaving in and out of luxury designer stores before heading to café Sprüngli’s for a post-shopping bite to eat. luxury Tom Marchant is Co-founder of Black Tomato. If you would like to be a guest blogger on A Luxury Travel Blog in order to raise your profile, please contact us.

Tom Marchant

Tom Marchant is a co-founder of the award-winning tour operator Black Tomato, a luxury tailor-made travel company organising bespoke experiences round the world. Part of the Black Tomato Group, Black Tomato is an award-winning luxury travel company that delivers imaginative and cutting-edge travel experiences around the world. We create inspiring itineraries in up and coming and remote destinations, providing clients with the inside track. Whilst our group and prize incentive agency, The Black Tomato Agency , produce creative, award-winning incentives, prizes and events, Studio Black Tomato, was born as the in-house marketing and content creation agency. From initial clients including tourist boards and hotel groups, we now produce internationally acclaimed content and media campaigns for some of the biggest brands in the world.

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One Comment

  1. Thanks for a nice piece on Zurich. I wouldn’t have thought of Switzerland as being in any way bohemian or hipster friendly though. I mean they make clocks don’t they!

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