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Nobu Danang: The first Nobu Hotel, Restaurant and Residences in Vietnam

Leading luxury lifestyle and iconic hotel and dining brand, Nobu Hospitality, has announced it will open its first Nobu Hotel, Restaurant, and Residences in Vietnam. Crafted as a luxury beachfront urban resort, the Nobu Danang destination will provide a vibrant lifestyle situated in the heart and beachfront of Danang. Guests will find elegantly designed interwoven spaces, realigning the traditional beach hotel with a destination urban resort embracing the needs and desires of guests whether there for vacation, entertainment, or business.

Danang is a beach city on the South-Central Coast of Vietnam, flanked by the beautiful Pacific sea waters to the east and the Annamite Mountain range to the west, known for its sandy beaches and history as a French colonial port. The city is near several UNESCO sites including the Imperial City of Hue, the Old Town of Hoi An, and the My Son ruins.

Situated along Danang’s legendary My Khe beachfront on Vo Nguyen Giap Street, Nobu is set to command the city’s skyline with an iconic 43-story tower, the tallest building in the city, and will offer a world-class dining and entertainment destination with some of the most spectacular views anywhere in the region. The hotel will also offer 200 guest rooms, including 18 luxurious suites, expansive meeting and event space ideally suited for weddings and important social events, and a state-of-the-art wellness and fitness facility. In addition, there will be 271 stylish residential units offering one-, two-, and three-bedroom configurations as well as two spectacular, skyline penthouse units, adding to Nobu Hospitality’s growing portfolio of private residences.


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The Nobu destination will uniquely combine modern, forward-thinking design touches, Nobu’s signature elegance and minimalism and the traditions of Japanese design. Situated below the hotel and residences, the Danang City Centre podium will offer high-end retail shopping, an upscale Chinese restaurant, a modern Vietnamese fine-dining restaurant, and an American steakhouse. A cocktail bar and lounge will be positioned on the rooftop of the building, offering stunning views for sunset drinks and after-hours entertainment in Danang.

YouTube video

Trevor Horwell, Chief Executive Officer Nobu Hospitality says, “We are excited to further expand into the Asia Pacific region and bring Nobu to the Vietnam market, a rapidly growing tourist destination, with one of the most beautiful and desirable locations in Danang. Our partners at VCRE are passionate supporters of the Nobu brand and share our commitment in growing Nobu Hospitality in other destinations in Vietnam. We are confident that the Nobu brand will attract visitors both locally and from around the world to stay and become residents of Nobu Danang which will be crafted as dynamic urban resort.”

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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5 Comments

  1. Nobu have chosen the position for their Vietnam launch very thoughtfully. Danang is a superb place for Nobu’s Vietnamese debut.

  2. We’ve stayed in a number of Nobu hotels and have been very pleased with the ambience and decor. Very willing to give the Nobu at Danang a visit.

  3. If that picture is typical of the architecture and design it’s going to be very representative of its location.

  4. If you haven’t watched the video yet go back and watch it now. It’s a fantastic slice of Vietnam. That bridge held up by 2 cradling hands Is so clever and so very appropriate for Vietnam.

  5. Not sure if it’s intentional – the two Nobu I’ve stayed in really have been Zen and serene. It’s an ambience that I’ve appreciated. I’d go for that feeling again.

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